So I promised myself I would begin reading more. I feel you learn something different from reading books that you dont quite get from other sources. In the month of January, I read The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund.
Brian recommended it to me.
As the books tagline says: “The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do.”
Its a fascinating book, which covers a wide range of issues for people in the sales industry. Fredrik Eklund is a witty writer, and this makes the book a fun, easy read. It’s part inspirational, part marketing, part dress for success, and part social networking. A part a moment for Fredrick to brag about himself. lol
The content of THE SELL is so broad, that it’s tough to focus on just one part; however, there is a particular chapter in this book that is well worth the price of admission. That is chapter 6, entitled, “Make ’em smile.” The purpose of this chapter is to convince the reader to “cultivate your charm and sense of humor.” This chapter homes in on a particular area for weakness for many people–charm, and a good sense of humor. Fredrick points out that you only have a very brief time to make a good impression–likely a lifelong impression. He explains that “You have 30 seconds to capture someone’s attention.” Usually the first impression is the lasting impression so make it count.
And so Fredrick suggests cultivating humor and the art of being charming. Sometimes this means just flat out being silly. When Fredrik first met his future husband–an extremely tall man, in line ahead of him, the author touched him on the shoulder and asked him why he was so tall. Fredrik explained to the man, ” I grew up on Swedish meatballs, which made me tall. What did you eat?”
When using social media, the author gives some really practical ideas. For example, “Know what attracts eyeballs. Animals, babies, and nature grab attention, as do sunsets, Sun rises, skyscrapers, ocean waves, and half naked photos.” He also provides other very practical ideas on using Instagram, Twitter, or other social media.
THE SELL was an enjoyable book, and so I would highly recommend it.
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